The Coffee Detective Newsletter

Issue #35 May 2015

Greetings,

As usual, I am more than a bit behind in sending out a new issue of this newsletter. My apologies!

There are a couple of things I wanted to share today.

First off, the folks at Tell Market are offering Coffee Detective readers a $10 coupon on their first coffee order. That’s not bad…a $10 discount on a bag of coffee!

Beyond the generosity if the coupon, I really like what these guys are doing. They work with small companies, with a big focus on coffee roasters. And they give the coffee roasters an opportunity to talk about their coffees and their work through short videos.

Bottom line…either on your computer or through a smartphone app, you can get to know dozens of coffee roasters, check out their coffees, and even make your first order direct from your phone.

I really like what they are doing.

Check out my full review of Tell Market here (and get your $10 coupon)…

The second topic I wanted to touch on is the shake-up at Keurig.

Keurig brewers are massively popular in the U.S. And when the Keurig 2.0 came out, peopled flocked to buy it.

It was only after they got it home that they discovered the 2.0 version differed from the original models in two key ways.

First, you can’t use the My K-Cup reusable coffee filter in the 2.0 brewer. In other words, you have to use Keurig K-Cups, and can’t use a reusable filter and fill it with loose coffee. That was a major disappointment for a lot of people. They got tied into paying about 300% more per cup than if they used the reusable filter.

Second, the Keurig 2.0 brewer uses a scanning technology to make sure the K-Cup you put in the brewer comes from Keurig or one of its licensed partners. If it doesn’t, the brewer won’t accept it. That upset a lot of people too, because there are a lot of K-Cups you can buy at the supermarket or online that are just fine, but aren’t licensed.

Anyway, last week the CEO of Keurig apologized and said they would make a reusable filter available for the Keurig 2.0 soon. But he didn’t mention the scanning technology.

Basically, buyers are upset and Keurig is watching its sales plummet.

I’m glad I make my own coffee with my trusty drip brewer, the Bonavita BV1800.

If you still like the idea of using a Keurig machine, but want to avoid the Keurig 2.0, the good news is that the original Keurig brewer models are still available.

That’s it for this issue, and I’ll try not to let too much time pass before the next one!

Nick

Nick Usborne

CoffeeDetective.com

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