My name is Nick Usborne - aka the Coffee Detective - and I am the author and owner of this site.
How come? Because I love coffee, and I like to write. In fact, I write for a living. I have been a marketing writer for over 30 years.
When I began writing Coffee Detective 6 years ago it was just as a hobby. I wanted to see what happened if I kept up the writing.
After a while the site began to attract quite a few visitors and I discovered that while enjoying myself writing new pages, I was also beginning to earn a small second income.
This allowed me to spend more time developing the site, getting into conversation with coffee drinkers, and connecting with professionals and companies in the coffee business.
In the months and years ahead I plan to continue adding new and useful information to the site, but also to branch out a little and broaden the scope of the coffee news I share.
For example, I’m going to travel a little more, visiting coffee roasters and attending conferences. Also, and this is still in the planning stage, it looks like I’ll be flying to Jamaica later this year to write a lengthy feature on Blue Mountain coffee. I’ll be visiting farms in the Blue Mountains, and the processing and roasting facilities that transform the harvested cherries into the beans you and I buy. That will be a big project for me, supported by a Canadian importer and retailer of Blue Mountain coffee.
In a nutshell – or a coffee cherry – I have big plans for Coffee Detective!
Finally, if you are a coffee roaster, coffee equipment manufacturer or retailer, and are selling to coffee consumers at home, be sure to learn more about my new consulting and writing service at ZeroDecaf Marketing.
P.S. People often ask me how I put this site together and manage it. This site uses the SiteBuildIt! platform and service. You can read my article on SiteBuildIt! here
About the author: Nick Usborne, aka Coffee Detective, is a writer and long-time coffee enthusiast. Read more…