People don’t go to Starbucks for gourmet coffee. They go because they are tired.

by Nick
(Montreal)

Strangely, if you search through Twitter and Facebook, you’ll be hard-pressed to find anyone going to Starbucks because they want to try a new Guatemalan medium-roast coffee.

They go to Starbucks because they are dead on their feet through lack of sleep.

Goes to show what a compelling business-model Starbucks has. It’s not about quality gourmet coffee. It’s about the urgent need to feed a caffeine addiction.

Which raises the question – would coffee be popular as a beverage if caffeine wasn’t addictive?

Now let’s hear from the sleepy people...

# is not really sure how well the day is going to play out on only 2 hours of sleep??...Looks like a STARBUCKS kind of day?

# I just know I need some starbucks! That's why I left earlier than usual.I'm running on 4 hours of sleep.

# Morning all. Pretty sure I'll need Starbucks to wake me up this morning.

# Tired enough to wake up dizzy from my eyes being too tired to move and focus where I wanted them to. Yeah...that tired. But it's ok. Starbucks is only good for these kinds of things anyways.

# Went to bed sort of late and now I'm up very early... My only focus right now is what I will be ordering at Starbucks in about 30 minutes

# I'm running on 4 hours of sleep & I have class ALL DAY! Starbucks, here I come!

# I'm feeling a bit sluggish today. I'll see if I can get an I.V. drip of Starbucks.

# I'm at work sleeeeeepy... Can't wait for Starbucks to open at 6!

If you are not close to a Starbucks, you can always buy their coffees at the Starbucks online store.