People don’t go to Starbucks for gourmet coffee. They go because they are tired.

by Nick
(Montreal)

Strangely, if you search through Twitter and Facebook, you’ll be hard-pressed to find anyone going to Starbucks because they want to try a new Guatemalan medium-roast coffee.


They go to Starbucks because they are dead on their feet through lack of sleep.

Goes to show what a compelling business-model Starbucks has. It’s not about quality gourmet coffee. It’s about the urgent need to feed a caffeine addiction.

Which raises the question – would coffee be popular as a beverage if caffeine wasn’t addictive?

Now let’s hear from the sleepy people...

# is not really sure how well the day is going to play out on only 2 hours of sleep??...Looks like a STARBUCKS kind of day?

# I just know I need some starbucks! That's why I left earlier than usual.I'm running on 4 hours of sleep.

# Morning all. Pretty sure I'll need Starbucks to wake me up this morning.

# Tired enough to wake up dizzy from my eyes being too tired to move and focus where I wanted them to. Yeah...that tired. But it's ok. Starbucks is only good for these kinds of things anyways.

# Went to bed sort of late and now I'm up very early... My only focus right now is what I will be ordering at Starbucks in about 30 minutes

# I'm running on 4 hours of sleep & I have class ALL DAY! Starbucks, here I come!

# I'm feeling a bit sluggish today. I'll see if I can get an I.V. drip of Starbucks.

# I'm at work sleeeeeepy... Can't wait for Starbucks to open at 6!


If you are not close to a Starbucks, you can always buy their coffees at the Starbucks online store.

Comments for People don’t go to Starbucks for gourmet coffee. They go because they are tired.

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Why Starbucks (or any coffee shop)
by: Larry Singer

Firstly, let me say that there's not much I wouldn't do for a good cup of coffee, and that I never need to be asked twice if I would like to go out for a coffee.

There was a fun movie made a number of years ago entitled "You've Got Mail", in which Starbucks figured in the plot. The Tom Hanks character who owns a large bookstore (a la Indigo), explains to his employee that the reason so many customers come to the store, is that the store offers "cheap books and legally addictive stimulants".

And that says it all.

Why I Frequent Starbucks?
by: Anonymous

Wrong - I go to Starbucks for the quiet and relaxing atmosphere, the variety of people who walk through their doors, and they're the only ones who know how to make me my perfect hazelnut latte.

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