Did Yuban Original Medium Roast Formulation Change Its Flavor?

Yuban Original Medium Roast

Yuban Original Medium Roast

Yuban Company confirmed to me that it changed the formulation to Yuban Original.

The product label says 100% Arabica Premium Beans are still used.

It no longer says Columbian only, and for the old timers, I remember Juan Valdez with his mule hauling Yuban beans to roasting.

So, I ask you bloggers, does Yuban taste better or worse now? Should Yuban have left the formula along?

I am getting a refund on the last 2 44 ounce cans I bought.

I miss the edge on the coffee that I loved about Yuban, and so there is no reason to patronize Yuban anymore. MAYBE the changed taste is by using lesser grade arabica beans.

Comments for Did Yuban Original Medium Roast Formulation Change Its Flavor?

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Mar 09, 2020
 Folgers is Boss
by: Anonymous

I drank yuban for 40 years and recently upon returning from Peru where coffee is terrible, all I wanted was yuban, I immediately noticed no Juan Valdez. I bypassed Duncan doughnut coffee, McDonald's, Starbucks and the rest, searching for a Colombian brew, and there it was, (FOLGERS COLOMBIAN) I was skeptical because I never liked Folgers, but when I tasted it, all I could think of was Yuban. So granted, it's not yuban, but take it from a very picky coffee drinker, it's well worth trying.
Mar 02, 2020
 Old yuan coffee
by: Anonymous

I agree with the other comments listed. I thought it was just me, but it is decidedly weaker in taste. Why did you change it! I’ll have to find another brand. It won’t be as satisfying, but maybe it will taste like good coffee!
Feb 22, 2020
 Thought my taste buds had died!
by: Anonymous

WOW! I thought it was just my old age taste buds that changed the taste of my Yuban. They have ruined years of my family's coffee drinking tradition by changing the Yuban formula. It is no longer aromatic and smooth tasting with a bit of a kick. Just flavorless, dark brown water now. Have to find a new coffee that will satisfy my Yuban spoiled taste buds. Thanks a lot Warren Buffet.
Feb 12, 2020
 Discontinued?
by: Anonymous

Have they completely discontinued making Yuban Coffee?
I have been unable to find it.
Feb 10, 2020
 BAD IDEA BAD TASTE
by: Anonymous

Why didn't you just leave it alone? No place close to the great taste it used to be. Did you hire the guy that came up with the new coke idea as well?
Feb 02, 2020
 Yuban reformulated and ruined a good tasting coffee
by: Anonymous

I noticed this around September 2019. I would buy the orinial roast, which was a full bodied, rich, without bitterness. Now it lacks body and taste. I thought it was a bad batch or the region where they got their coffee beans got little rain. I stopped by my car mechanic because he also drinks Yuban. While he was working on my car, I had a cup of Yuban and it tasted really bad. I have tried other brands and some are the same and some are better. But, for me, I will no longer buy Yuban, unless I read the can and it it says, "improved flavor."
Jan 03, 2020
 Not the Yuban I loved
by: Anonymous

Years ago Yuban was my go-to coffee. It always made a good tasting cup of coffee. Then something changed. The rich flavor I'd grown used to was gone and the coffee tasted like cardboard. Yuban had been sold and the new owner made crap coffee.
Dec 21, 2019
 Juan Valdez Organic
by: Anonymous

Has anyone tried Juan Valdez Organic? There seems to be price gap depending on where it is bought. For example, Amazon - almost $19, and WalMart - almost $8.
Dec 20, 2019
 Original (at least 1976) Yuban
by: Sidewash

I’m afraid much of the worlds coffee drinkers have not experienced the delightful flavor Yuban had in mid 1970s. Though not confirmed factually, I think the entire crop must have been destroyed by frost, fire or something which led to a change of bean availability. Yuban has not had that flavor for over 4 decades. If I were to have a bucket list obtaining a 3# can of that mid 70s Yuban coffee available. I have difficulty even finding other aficionados that remember the distinct flavor that coffee brewed. No other roaster has ever duplicated that flavor which is why I believe it was lost to a disaster of some sort. The big named coffee roasters or retail brewers just have no idea what a spell the old coffee could bring to the cup.
Dec 09, 2019
 Found a replacement!
by: RunesOfGaia

I have been trying a lot of different coffees to replace the Yuban and FINALLY!

Seattle's Best seems to be the best I found so far.
Dec 09, 2019
 iS Warren Buffet to blame for demise of Yuban?
by: GypsyJymmy

....and Warren is always depicted to be a wealthy Goody 2 Shoes, not overly concerned about profit!
What a phony!!! Goodbye to my favorite Yuban coffee which I enjoyed every morning for 30 years!
Does anyone suggest an acceptable alternative? Kona perhaps?
Dec 06, 2019
 Yuban sucks
by: Anonymous

Yes, they changed it and it sucks! I was so mad about the change that if they brought it back I wouldn't buy it,
Dec 01, 2019
 What happened?
by: Dave C

Their coffee now sucks! I've been drinking Yuban for years and loved the flavor. Something changed- It has an awful after taste. I just threw away a full container!
Nov 15, 2019
 Yuban Taste Change
by: Anonymous

Wow. I thought it was just me until I tried to find any notation on the coffee cans that the bean not only were not 100% arabica but also not Columbian. Taste is way different. Not smooth and robust anymore and also has a smell it never had in years past. I will be searching for something new after about 40 years (crying)!
Oct 24, 2019
 new Yuban
by: Foster

I order two canisters of YUBAN and it was awful, so disappointed. I sent one can back since I opened the other. The company messed this coffee up for us YUBAN coffee drinkers. Will never buy again.
Oct 19, 2019
 "I ain't got no body" !
by: Philip Breining

Yuban has been my go to coffee since the 70's. Got it from my parents. I love (LOVED) the flavor for it's FULL BODY with no bitterness. ALL the other coffees will leave you flat here...initial flavor..kind of a blahness...then bitterness. NO NO NO YUBAN or KRAFT. Original Yuban was always.... Initial taste followed by a beautiful full body that could be found no where else and then a pleasant finishing chrispness that just set YUBAN as THE most satisfying coffee beverage BAR NONE ! I refused to purchase the others because they lacked the satisfaction. Y'all just lost another EXTREMELY LOYAL customer.
Sep 07, 2019
 Poor quality ruins another company
by: Anonymous

Have been drinking yuban since around 1988. A friend took me to Starbucks. I liked their black coffee for about a year until I started getting headaches from too much caffeine. Went back to yuban and found they had ruined it. It's in a cardboard container now that looks like the old can. But it's not vacuum sealed and has no smell or flavor. Just like the other junk coffees, foldgers, Maxwell house etc. I remember opening a fresh can back when they were metal and vacuum sealed. Smelled so good. Now nothing. They ruined a good coffee. How do you make money when you lower quality and all your long time customers leave you? Some people at the top of yuban have lost their way. Maybe they could make the old version and sell it for a higher price?
Sep 03, 2019
 Yuban Gold Oriiginal from Costco
by: Mike Heim

Imagine placing a napkin in your mouth till it’s wet the suck on it, That’s what the past two cans from Costco tasted like, Just like the paper spit balls I made back in the school cafeteria, Changing to mjb.
Aug 30, 2019
 Pulled out of San Leandro, cheapened the beans - look what you get!
by: Tim Silva

The corporate geniuses raped this product, company and look what you get.
Aug 22, 2019
 Traditional or Original
by: Anonymous

I have looked at many Yuban listings on ebay. Many show pic of TRADITIONAL but listing description says ORIGINAL.

One seller said that ORIGINAL has been renamed TRADTIONAL with new packaging.

Does anyone really know ?????
Jun 03, 2019
 It sucks!
by: Debbie

The last couple of years I have noticed a big change in the flavor of their premium roast but still bought the medium because it was still put in a can but not a tin and I refuse to buy coffe in a plastic container. About three months ago I finally ran out. I tried a few others and am not happy so I stopped drinking it three weeks back! Mc Donald's coffee in the tin can tastes nothing like what they sell in their chain fast food. So I have given up. I refuse to buy Aribian coffee it is nothing like Columbia coffee period!
Jun 02, 2019
 Yuban degraded totally
by: AnonymousWillie

Ok - so all us original Yuban 100% columbian coffee lovers know when we bought a can of such and it said original same great taste it was a total sham not only not true but not even close to truth. So most of us do not will not buy it any more. Still the question is where is a coffee to be found that is of similar taste and quality?
May the money pigs be happy for destroying a great product for a few more dollars. Hopefully I will not buy anything associated with them.
May 13, 2019
 I KNEW IT !!!!
by: Anonymous

I am very sad about the change in Yuban coffee. I have used it for years and years, but need to find a better tasting coffee..... this is not my beloved coffee any longer! Why must things change, could not wait for my first cup of coffee in the morning....
May 13, 2019
 My Last Post on Where Yuban Beans come from
by: The Truth

Folk,
I’ve posted ad nauseum what happened to good Yuban Coffee.
1Yes Yuban is no longer 100% Arabica
2.Yes Yuban is buying Beans from Brazil at Pennies a Pound.
3. Yes its true this Company Kraft has a new Sherriff.And this Sheriff is used to drinking Jail Coffee.Folgers,Yellow Brand.Whatever the Govt sends the Jails is what a 85+ yr old Warren Buffet drinks. Or more importantly what he buys! He only cares about one thing.ROI=return on investment.He cannot buy old Colombian Beans fr The Hills of Northern Colombian Sierra Nevada Mountain Range!(google it).
4. Good Beans from Colombia sell for approx $4-6 a Lb wholesale from the Farmers! And that’s the low end of the Coffee World.The only reason Farmers give a Kraft a Discount is Volume! Well the Farms in Colombia cannot turn a profit selling Beans to Kraft at$1.50 a Lb! They lose $$
So they made a Corp Business Decision(not a taste Decision) to buy cheap Brazilian Beans(Brazil produces the most beans in the World)of all kinds!(google it).
5.Move on too good beans.If you don’t want to spend more buy Sams Colombian.Or Costco Whole Bean Colombian and grind it at the warehouse before u exit.Most have grinders.So does Sams Club!
Compressed?
The Truth Strikes again
May 11, 2019
 Yuban
by: Anonymous

Typical big business - now we got them let’s make a good product bad - cheap - and we will make more. Maybe, but not a penny more from me. I have jumped ship!
Feb 04, 2019
 Yuban coffee medium roast
by: Marilyn skavlem

I used to love yuban and tell everyone it was better than sex and would pay as high as $13.00 for a 36oz can. Now its horrible. I will not be buying it aain. Will have to mix what i have with another brand so i can drink it.
Dec 07, 2018
 The Incredible Shrinking can/tub/??
by: Bob Merlin

Has anyone else noticed that the amount is now down to 25 ounces from 29 ounces? It was 33 not that long ago.
Greedheads!
Nov 24, 2018
 I hauled Yuban out of their CA roasting facility.
by: Anonymous

I'm a truck driver and would pick up freight from the Yuban roasting factory in San Leandro, CA for many years. They had a huge sign reading "Yuban roasted here for 50 years" or something like that. Then Warren Buffet came to town ie Kraft and he, according to employees, was breaking up Kraft and selling it to others piecemeal. I think they also produced or warehoused a lot of koolaid there among other Kraft products. They said it was going to be roasted in Florida. They then closed. Fast forward to 2018 and I notice Yuban says they are HQ'd in Chicago and, as a lot of you have noticed, Yuban doesn't taste the same. I've always loved the Dark Roast. It was a happy medium of flavor and $. Now I'm still drinking it but it doesn't say Arabica beans anywhere on it nor Columbian. Someplace on the WEB they said beans now come from Brazil. I'll have to search for another 'Happy Medium'.

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