My name is Nick Usborne - aka the Coffee Detective - and I am the author and owner of this site.
I love coffee, and I like to write. In fact, I write for a living.
When I began writing Coffee Detective - over 10 years ago now - it was just as a hobby. An experiment.
After a while the site began to attract quite a few visitors and I began to earn a small second income from various forms of advertising on the site.
Coffee Detective became a “hobby with benefits”.
This modest income allowed me to spend more time developing the site, getting into conversation with coffee drinkers, and connecting with professionals and companies in the coffee business.
After the first few years a funny thing happened.
At some point I crossed over from being a pure amateur - writing about coffee for fun - and actually became knowledgeable enough about coffee and coffee makers to attract the attention of professional coffee roasters and the manufacturers of coffee making equipment.
These days hardly a week goes by when the guy from UPS doesn’t knock on our door with a delivery of coffees to try or equipment to review.
I had no real ambitions for the site in the early days. But today I’m totally into it. I still love writing about coffee, and have big plans for the site over the years to come.
In addition, the site has become a wonderful sandpit or test bed for my full-time business as an online content writer and copywriter.
If I want to test something relating to writing or marketing online, I can test it right here on the Coffee Detective website.
All those years ago, I had no idea what I was getting into. But today... well, it has developed into a fun journey!
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